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CURRICULUM VITAE
| WORK EXPERIENCE : |
TownShoes / ShoeCompany:
(Toronto, Canada) |
Web & Graphic Designer / Photographer
- Responsible for, but not limited to the design and execution of weekly email campaigns, which has a circulation of about 10.000 clients and 90 stores in Canada. From conceptualization (producing rough sketches for approval), graphic design, copy writing and product photography to HTML, CSS, Browser Optimization, Keyword and Market Research, Search Engine Optimization and Testing in-house and with the 3rd party web marketing company.
- Collaborate with clients to create vision, conceive design and consistently meet deadlines and requirements for web and print advertising. (Clients included: Adidas, Diesel, Franco Sarto, Puma, JLO, Kenneth Cole, BCB Girls, Skechers, Guess, Lacoste, Nike, Nine West, Reebok, Timberland and more).
- Responsible for daily operations of the two company' websites including images, banners, landing & promotional pages, code and optimization (www.theshoecompany.com, www.townshoes.com)
- catalogs and booklets with current or new trends of the season. Long-term promotional print projects, in-store displays (POP materials), signs & poster design, brochures, landing pages, banners, logos and simple animations.
- Responsible for photography shots of some products for the company's magazine, catalog, advertising and website.
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V.O. Group:
(Costa Rica) |
Graphics Department Manager / Art Director
- Liable for planning, overseeing and coordinating all work done by the Graphic Design Department. (Maintained a smooth workflow and a high productivity level).
- Project Management. Brand Management
- Responsible for daily operations of Graphic Design Department including hiring, firing and scheduling projects.
- Trained and taught new graphic designers/SEO department employees about information on creating V.O. marketing websites, e-commerce sites, landing pages and promotional material.
- Creation of marketing site instruction manual. User guide. (Booklet with specific branding designs and print layouts)
- Print advertising for U.S. media (magazines)
- Managed main websites of the company, such as V-Wager, Alltracks, GeckoCasino. And planned and created 100+ small marketing websites related to the all main websites for marketing purposes.
- Designed images for online software for Casino Lobby.
- Created brochure, banners, newsletters, emails, landing pages and poker tables-software for numerous clients. |
Casablanca / Wager web
(Costa Rica) |
Senior Web & Graphic Designer / Graphics Supervisor
- Creatively designed unique websites for various national and international corporate clients.
- Performed daily operations for international portal: wagerweb.com and wagerwebaffiliates.com such as graphics, animations, newsletters, emails, landing pages, banners, icons, etc
- Planned original campaign for advertising media.
- Photography for "Babes Contest" (models calendar).
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| Veritas University |
Adobe Authorized Instructor (Back then: Macromedia)
Provided expert instruction on Adobe products. Three months courses: Introduction to Web Design. (15-20 students).
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CYBER U
(Costa Rica) |
Adobe Authorized Instructor (Back then: Macromedia)
Provided expert instruction on Adobe products. Two months courses: Introduction to HTML (Dreamweaver) and Adobe Flash (Level: Beginners) - (15 - 20 students).
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INET.Software:
(Costa Rica) |
Web Designer
- Created advertisement for clients featured in magazines and billboards.
- Created game tables for casino software.
- Restored and retouched photo images by using knowledge of special effects and methods of manipulation.
- Responsible for designing and constructing websites, logos, animations, business cards, letterheads, brochures.
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| Cybernet: |
Web Designer
Web sites design
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| Creativa Communicaciones: |
Web Graphic Designer
Web Design. Brochures. Animations. Banners. Logos and corporative image design.
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| Kitcom Communicaciones: |
Web Designer
Web sites design. Layouts. Optimization for Internet.
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| Interlínea: |
Graphic Designer
Accomplishment of advertising blankets. Design and redesign of logos, brochures advertising, advertising pieces of p.o.p, articles, stickers and more.
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| I.D. Arte : |
Graphic Designer
Corporative image design |
| CristinaArce.com |
Freelance as Web and Graphic Designer
Since 1997 |
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